I am on the fastest route, my route is clear
- Jami Becker AKA Neurotic Robot
- Dec 10, 2015
- 2 min read
Today my brother Scott Becker of Becker's Hospital Review texted as I was driving to the first CMO breakfast at the clean lined and hip Atlanta Contemporary. Siri promptly responded and I texted him her reply... I am on the fastest route and my route is clear. The day was off to a killer start according to Siri. After all I had one of the most pervasive female voices in tech encouraging me but then I thought meh, I bet she says that to everyone. Watch me now, watch me Siri traveling outside my tech comfort zone to the land of marketers and creatives, to the fragile emotive skin of business, watch me to talk to the people who breath word warping, packaging and selling. I learned alot there one thing was that it really is all about word of mouth. For instance, I met one women. She was there with her boyfriend and it's all very hush, hush but my quirky demeanor I guess had her quickly drop her guard. Alas, the first thing that popped from her mouth when I asked if she knew someone was "He Loves Women!" #WOW! Hmmm, maybe that is a conversation we need to continue after cocktails? I decided to let that one go for now and moved onto more biz centric content. I got some great tips from @KurtUhlir CEO of Sideqik and @KylePorter of SalesLoft basically the take away was your CMO is hot stuff and it's all about the Influence Economy but that influencer had better already be a brand fan before you bring them on and monetize the whole operation. I also solidified my thoughts that highly Targeted Twitter and Facebook Ads on mobile are the way to go for paid advertising. Everyone was a big fan of throwing a few dollars at those walls or throwing your mobile device at those walls and instead of seeing if the noodle sticks you see if you break the internet. Oooooh not to forget, I am also going to check out MOZ the beginners guide to SEO. Thank you CMO! Great event and I am coming back next month!
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